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an AI-Powered Farm Management Platform for Farmers

an AI-Powered Farm Management Platform for Farmers

an AI-Powered Farm Management Platform for Farmers

THE CHALLENGE

Smallholder farmers lack tools to manage farms efficiently

Smallholder farmers lack tools to manage farms efficiently

Smallholder farmers lack tools to manage farms efficiently

80% of Africa's food is produced by smallholder farmers, yet they face significant barriers in optimizing crop yields, managing expenses, and accessing markets.

80% of Africa's food is produced by smallholder farmers, yet they face significant barriers in optimizing crop yields, managing expenses, and accessing markets.

project type

project type

Mobile/Web app

Mobile/Web app

year

year

2024 - present

my role

my role

Product Designer

Product Designer

client

client

Farmerline

Farmerline

Visit website


Weather Uncertainty

Weather Uncertainty

Unpredictable weather patterns lead to crop loss and poor planning

Unpredictable weather patterns lead to crop loss and poor planning

No Financial Records

No Financial Records

Manual expense tracking makes it hard to assess profitability

Manual expense tracking makes it hard to assess profitability

Limited Tech Access

Limited Tech Access

Complex apps don't work for users with low digital literacy

Complex apps don't work for users with low digital literacy

Pest & Disease

Pest & Disease

Late detection of crop health issues reduces harvest quality

Late detection of crop health issues reduces harvest quality

40%

40%

40%

Crop losses due to poor management

Crop losses due to poor management

$240B

$240B

$240B

Annual farming revenue at risk

Annual farming revenue at risk

12%

12%

12%

Have access to digital tools

Have access to digital tools

RESEARCH & DISCOVERY

Understanding the farmer's world

Understanding the farmer's world

Understanding the farmer's world

We conducted extensive field research to deeply understand the challenges, needs, and aspirations of smallholder farmers.

We conducted extensive field research to deeply understand the challenges, needs, and aspirations of smallholder farmers.

10+

Farmer Interviews

Farmer Interviews

In-depth interviews with farmers across Ghana to understand daily workflows

10+

User Testing Sessions

User Testing Sessions

Prototype testing with real farmers to validate design decisions

8

Key Insights

Key Insights

Critical findings that shaped our product direction and featureprioritization

Critical findings that shaped our product direction and feature prioritization

"I need to know what to plant, when to plant it, and how much it will cost me."

"I need to know what to plant, when to plant it, and how much it will cost me."

"I need to know what to plant, when to plant it, and how much it will cost me."

K

Kofi, Maize Farmer

Kumasi, Ghana

"The weather app I use doesn't tell me how the rain will affect my crops."

"The weather app I use doesn't tell me how the rain will affect my crops."

"The weather app I use doesn't tell me how the rain will affect my crops."

A

Amina, Tomato Farmer

Tamale, Ghana

DESIGN PROCESS

A user-centered approach

A user-centered approach

A user-centered approach

Our design process was iterative and deeply rooted in understanding real user needs through continuous feedback loops.

Our design process was iterative and deeply rooted in understanding real user needs through continuous feedback loops.

01

Discovery & Research

Discovery & Research

Field visits, farmer interviews, competitive analysis, and stakeholder alignment

Field visits, farmer interviews, competitive analysis, and stakeholder alignment

02

Define & Ideate

Define & Ideate

User personas, journey mapping, feature prioritization, and information architecture

User personas, journey mapping, feature prioritization, and information architecture

03

Design & Prototype

Design & Prototype

high-fidelity mockups, interactive prototypes, and design system

high-fidelity mockups, interactive prototypes, and design system

04

Test & Iterate

Test & Iterate

Usability testing with farmers, feedback analysis, and continuous design iteration

Usability testing with farmers, feedback analysis, and continuous design iteration

05

Handoff & Launch

Handoff & Launch

Developer collaboration and QA support

Developer collaboration and QA support

Tools used: Figma, FigJam, Jira

SOLUTION: SMART DASHBOARD

Everything at a glance

Everything at a glance

Everything at a glance

A unified dashboard that shows activity overview, weather impacts, andfarm funds—helping farmers make informed decisions quickly.

A unified dashboard that shows activity overview, weather impacts, andfarm funds—helping farmers make informed decisions quickly.

Desktop dashboard showing activity metrics and weather impact

Mobile responsive

Activity Overview

Monthly, daily, completed, and overdue activities at a glance with quick navigation to the activity board.

Weather Intelligence

Real-time weather impact alerts with rainfall/wind timelapse visualization to plan farm activities.

Farm Funds

Integrated wallet showing available balance with quick actions to fund, save, or access loans.

SOLUTION: CROP CALENDAR

AI-powered crop planning

AI-powered crop planning

Automatic crop calendar generation with growth phases, recommended activities, cost estimations, and yield forecasts.

Automatic crop calendar generation with growth phases, recommended activities, cost estimations, and yield forecasts.

Growth Phase Tracking

Visual timeline showing Sprout → Seeding → Vegetating → Budding → Flowering → Ripening with activities.

Environmental Conditions

Real-time monitoring of temperature, wind, rainfall, and humidity with optimum/low status indicators.

Cost & Yield Estimation

AI-generated cost breakdown (inputs, machinery, others) and market-based yield value projections.

Crop Health Alerts

Disease detection and health status notifications withrecommended treatments.

Detailed crop field view with calendar and cost estimation

SOLUTION: KEY FEATURES

Tools for every farmer

Tools for every farmer

Farm Overview & Management

✓

Multi-farm support with crop field visualization

✓

Real-time weather forecast with rainfall timelapse

✓

Farm financials with earning forecasts

✓

Carbon footprint tracking and credits

Darli AI Assistant

✓

Natural language farming advice

✓

Voice input for low-literacy users

✓

Image-based pest & disease diagnosis

✓

Market insights and input recommendations

Marketplace

Buy inputs, rent machinery, sell crops

Activity Board

Kanban-style task management

Activity Board

Kanban-style task management

Staff Management

Assign tasks, track performance

RESULTS & IMPACT

Measurable outcomes

Measurable outcomes

92%

92%

Usability test rate

Usability success rate

4.7/5

4.7/5

User satisfaction score

User satisfaction score

60%

60%

Reduced planning time

Reduced planning time

200+

200+

Pilot users onboarded

Pilot users onboarded

Business Impact

•

Positioned to capture $1M+ addressable market in Ghana

Positioned to capture $1M+ addressable market in Ghana

•

Partnership with 3 agricultural cooperatives secured

User Feedback

•

"This is the first app that understands farming"

•

"The weather alerts saved my maize crop last season"

REFLECTIONS

What I learned

What I learned

Simplicity is Key

Simplicity is Key

Designing for low digital literacy requires stripping away complexity. Every tap counts. Conversational UI patterns and progressive disclosure proved essential.

Designing for low digital literacy requires stripping away complexity. Every tap counts. Conversational UI patterns and progressive disclosure proved essential.

Designing for low digital literacy requires stripping away complexity. Every tap counts. Conversational UI patterns and progressive disclosure proved essential.

Empathy Through Immersion

Empathy Through Immersion

Field visits transformed my understanding. Watching farmers struggle with apps designed by urban tech teams revealed gaps no survey could capture.

Field visits transformed my understanding. Watching farmers struggle with apps designed by urban tech teams revealed gaps no survey could capture.

Field visits transformed my understanding. Watching farmers struggle with apps designed by urban tech teams revealed gaps no survey could capture.

AI as an Enabler

AI as an Enabler

Darli AI isn't about replacing human knowledge it's about making expert advice accessible. Voice-first interactions bridge the literacy gap.

Darli AI isn't about replacing human knowledge it's about making expert advice accessible. Voice-first interactions bridge the literacy gap.

Darli AI isn't about replacing human knowledge it's about making expert advice accessible. Voice-first interactions bridge the literacy gap.

What's Next?

What's Next?

Expanding the investment scheme to connect farmers with impact investors AND building a carbon

credit marketplace

Expanding the investment scheme to connect farmers with impact investors AND building a carbon credit marketplace

Investment Platform

Carbon Credits

Multi-country Launch

Offline Mode

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